New opportunities arise everyday, how a person capitalizes on that opportunity can make all the difference in the world.  For quite some time I have been working on building Thirteen Percent as a record label, a brand, and a lifestyle.  I won’t lie, it’s a tough road to travel, but I have great people around me who help me develop ideas every day.

As of late, I have found myself waist deep in t-shirt production.  Believe it or not, my off the wall ideas for shirts have become relatively successful this summer.  Not only do I create t-shirts for Thirteen Percent Records and our artists, but I’ve also created a t-shirt for fans of NBA player Nenad Krstic and youtube sensation 50 Tyson.

Nick Collison Reps the Krstic Posse.

Over the Independence Day weekend, Oklahoma City Thunder Center, Nick Collison posted a picture to his twitter account wearing a “Nenad Krstic Has a Posse” t-shirt given to him around last season’s all-star break.  The fan response from the social networking site was immediate, “Where can I get this T-shirt?”  Nick’s response was simply, “If u want one of the shirts hollar at @McNastee.”

I found myself creating a webstore for the newly-in-demand t-shirts at about 1 o’clock in the morning to supply Thunder fans with Krstic Posse Tees.  The shirt managed to find it’s way to various t-shirt blogs, sports sites, and was even featured by DIME Magazine.  As unfortunate and unsportsmanlike as the incident was, Nenad’s recent brawl at the FIBA World Basketball Championships renewed interest in the shirts as well.

At a time when I’d sworn off garment sales, I found myself in the middle of not one, but two exciting ventures. (continue reading…)

THUNDER: PERFECT MATCH: THUNDER, OKLAHOMA.

Click the link to read a story about the Oklahoma City Thunder’s bond with fans.  I was interviewed about my creation of the Nenad Krstic has a Posse T-shirt.

Cheers -

Mack